New C&S-designed website for Syracuse Airport launches
C&S designed a new website and logo for Syracuse Hancock International Airport (www.flysyracuse.com). The site replaces a dated one designed nearly a decade earlier. The airport did not have a formal branding logo, so C&S designed one for the airport and a complementary one for the Syracuse Regional Airport Authority (SRAA). The new site streamlines and modernizes the content and includes new features for users. Information includes airport maps; amenities, restaurants, and shops; contact information; photos; and links to information about local restaurants, activities, accommodations, and events. In addition to arrival/departure information, the home page includes the airport’s Twitter stream, weather conditions, and an animated banner that features airport announcements. The site will eventually include space for paid advertising. The new site is optimized for mobile use and responds to the device that is accessing the data so that it can be used just as effectively from a smart phone as from a tablet or laptop computer. The site includes a robust content management system so that the airport or a third-party consultant can easily maintain and update the site moving forward. C&S fast-tracked the design and implementation of this website to coincide with the completion of a large terminal renovation and expansion project.